One of the keys to a digital information product and services business is creating content once, then re-purposing it into multiple forms. Different people like to absorb information in different formats, which can provide you multiple revenue streams. PIlus different marketing channels require information in differing file types.
Also it’s just good business, as witnessed in this quote by Jay Conrad Levinson, Founder of the immensely successful Guerilla Marketing brand. “Someone once asked me how much I made on my first “Guerrilla Marketing” book. The answer I gave was $10 million. The book itself only paid me about $35,000 in royalties, but the speaking engagements, spin-off books, newsletters, columns, bootcamps, consulting, and wide open doors resulted in the remaining $9,965,000.
In the future, I will be providing many resources for training about creating, publishing and marketing content in various forms.
Here are the 53 types; many of them can be combined:
Books: Published or self-published
E-Books: Including multiple means of distribution
Multi-Media Udemy (or similar) Courses: Pre-produced courses on the Udemy platform
Audio Books: Not just a reading of your book, but original content in audio form
Audio Programs: More than one cassette or CD, typically in a vinyl audio album
Single Audio CDs: Used both as products and as marketing tools
Video Trainings: An easy way to deliver the same content at a higher price
Multi-Media Programs: Audio / Video / CD / Printed materials sold together as a program
Workbooks: Individual, standalone training tool not part of other products
Coaching Programs: Provided by you or by others under your direction; it can be coacing of any kind, life, business, software, marketing…whatever people need help with
Mentoring & Apprenticeship Programs: Offering one-on-one advice + group training to protégés
Keynote Speaking: Delivering motivation and inspiration to thousands from the platform
Breakout Sessions: Delivering content and recruiting new customers at industry events
A Speaker Representing a Company: Delivering product information at industry events
Public Seminars: Used to upsell attendees into higher priced programs
Train-the-Trainer Programs: Teaching others to present your material (or someone else’s with whom you’ve formed a relationship) and to use your products
Corporate Training Programs: Your material licensed for use on a company-wide basis
Presenter at Large Events: One of several presenters masterfully selling from the platform
Boot Camps: Intensive weekend trainings by you and your hand-picked experts
Tele-Boot Camps: Same intensive content delivered by phone over several weeks
Hourly Consulting: Packages that boost your hourly rate and image in the industry
Long-Term or “Packaged” Consulting Contracts: Consulting to meet a long-term goal for major corporations
Subscription Consulting: Ongoing consulting for a monthly or annual fee
Spokesperson Contracts: Your reputation and expertise utilized to sell products & services
Licensing: Your products, services and content distributed by others under your name or theirs
Infomerical-Friendly Product: Product designed to sell on the radio or via television infomercials
Home-Study Courses: Multi-media product format designed to be a complete system in a box
Teleseminars: Seminars conducted via one or more group telephone conference calls
Weekend Retreats: Typically self-help or personal-growth weekends delivered to foster change
Subscription Audio Series: Your subscribers receive monthly audio files or CDs for a fee
Newsletters: Printed or electronic, free or for profit
E-zines: Monthly or semi-monthly communications, either for free or paid subscriptions
Internet Radio or “Television” Show: Everything from short segments to syndicated radio shows to doocumentaries
Philanthropic Foundation: As an outlet for your message or for other causes
Media Expert Content Source: Providing regular content to news organizations
Syndicated Column: Your articles appearing regularly in periodicals
Private-Label Magazine: Magazine with your name and title, but produced by others for your use
Ghostwriting & Co-Authoring: Writing for others with cover credit or not
Branded Retail Products: Digital info products produced for retail consumers with, your logo or name
Mini-Books or Booklets: Booklets (as short as 16-pages) or smaller versions of your book, with cut-down content
Selling Content Rights — Yours: Foreign, serial, broadcast, syndication and derivative product rights
Content Rights — Other People’s: Acquiring and re-selling other experts’ products and content
Special Reports & White Papers: High-priced information on a specific business topic
CD-ROM / DVD Training: Typically sold for use as a training tool, but can be used for marketing, too
Counseling Services: Usually one-on-one, personal growth counseling
Adult Professional Education (Continuing Education Units): For industry associations or for consumers through local seminar companies
Compiled Reference Guides: Directories and other compilations on useful forms, resources and material
Software/Mobile App: Sold through the Android and Apple app stores and elsewhere
Trade Association: Operated by you to assist a specific industry group
Industry Conventions & Trade Shows: With revenues from workshops and trade show booths
Agenting & Arbitrage: Representing others in deals and profiting on the margins
Business-Building & Practice-Building Systems: Materials developed to help other entrepreneurs or professionals increase revenue
Seminar Company Workshops: Your material developed and licensed for presentation by others at public seminars
